8 reasons to create a blog for your e-commerce

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Do you know what the function of a blog is on websites and e-commerce sites? This resource is widely used by companies of all sizes, for its various functions: bringing the brand closer to the public, improving positioning on Google, attracting new leads and other advantages.

Continue reading this post and understand how a blog performs all these functions, and how you can use it to improve your e-commerce sales!


Topic Index
What is a blog for?
A blog is a free space to create content, where you france whatsapp database add: texts, images, videos, audios. This space is used to share information, articles, news, research, insights, tips, guides, anything you think will interest your readers.

It is an accessible space for publishing and obtaining informative content. These are communication tools that websites adopt to get closer to readers, deliver information and generate engagement.

Origin of the blog
The term “blog” is a shortening of the term “weblog” created in 1997 to designate pages where people shared texts or other pages that they found interesting. Originally, the blog was intended to be a space on the web where people could share personal content.

In the 2000s, the tool became popular and was recognized as a type of “internet diary” where people shared their experiences, interests, favorite songs, videos, comments, suggestions, and photos. The purpose of the blog was to put your personality on a web page and exchange experiences with other bloggers.

Over the years, blogs began to be used as a way to associate the image of bloggers with brands, with reviews, comparisons, and presentations of new products, generally associated with lifestyle. Thus, the tool began to gain great value in the marketing area, due to the great impact that these bloggers achieved with their publications.

What is a blog for? Blogger publishing.

This is how blogs began to be seen in a different light: an opportunity for brands to communicate directly with their audience and gain space on the web . By associating the usefulness of blogs with content marketing strategies, brands began to use the space to offer quality content to users.

Strategic tool that helps SEO
Blogging is one of the most powerful SEO tools today . Posts made in this space help increase brand visibility, improve rankings, and help create a solid digital presence.

Combined with other essential e-commerce SEO practices , such as creating strategic product descriptions, you can increase your traffic and lead base.

Why create a blog for e-commerce?
A blog is a space to educate, engage, and attract customers . It is a space dedicated to content marketing. You can use your blog to drive traffic to your store, to specific products, attract new visitors, and add value to your business.

To do this, it is important to understand your niche: what is your target audience looking for? What do they need? What are their main questions and interests when they search for something on the internet?

With this information, you can create content that meets the needs and interests of your target audience. In other words, on your store's blog, you won't be selling your products directly, but rather sharing valuable content that is useful to your users.