How have social networks boosted online retail?

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Social Commerce 3.0: How social networks have boosted online retail
Opinion box and All in have joined forces to launch a survey on how social networks have boosted online retail ( Social Commerce). This information has a direct impact and can change the day-to-day life of entrepreneurs who sell online.

In this blog post, we will explore the importance of Instagram and germany whatsapp database relevant social networks. We will also understand the growth of Live Commerce and the role of WhatsApp in the consumer buying journey .

Summary
Instagram: The star of online retail
Other social networks highlighted in Online Retail
The Rise of Live Commerce
The role of WhatsApp in the purchasing journey
Research Highlights: Key Statistics on Online Retail
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Instagram: The star of online retail
According to research, Instagram has been the most used platform for product research and online shopping .

In addition, the platform has invested in new features, such as integration with online stores and support for payments, making the purchasing process even easier for its users.

Other social networks highlighted in Online Retail
Although Instagram is the leader in Social Commerce, other social networks have also shown relevance in this market.

For example, Facebook Marketplace has established itself as an excellent option for purchasing used or new products . Pinterest , with its strong visual appeal, has been an interesting platform for discovering new products and trends.

The Rise of Live Commerce
Live Commerce has been gaining more and more space on social media. This feature allows consumers to follow live broadcasts from sellers and influencers , asking questions and making purchases in real time.

Without a doubt, platforms such as TikTok and Facebook have invested in this trend, offering an even more interactive and dynamic shopping experience .

The role of WhatsApp in the purchasing journey
However, WhatsApp has stood out as an essential tool in the purchasing journey , both for communication between customers and retailers , and for sending offers and promotions .

According to a survey by RD Station , WhatsApp is the main sales tool for 86% of Brazilian companies .

Furthermore, the recent integration of WhatsApp Business with catalogs and payment methods has made it even easier to sell products and services through the app .

Research Highlights: Key Statistics on Online Retail
74% of consumers use social media to make purchases: This data reinforces the potential of social media as a sales channel. It also shows how consumers are increasingly inclined to use these platforms to purchase products and services.
54% of users report both positive and negative experiences: Despite the growing success of Social Commerce, it is important to note that not all experiences are positive. Retailers must be attentive to their customers’ needs and expectations to provide a satisfactory shopping experience.
Price information leads searches on social networks: Searching for price information is one of the main reasons consumers use social networks to make purchases. This indicates that users are looking for deals and promotions, which can be an excellent opportunity for retailers to attract and retain customers.
Instagram is the most used social network for research, shopping and reviews: As mentioned earlier, Instagram has been a standout in the social commerce scene. Its visual appeal and commerce-focused features have been key to this leadership.
Live Commerce fans prefer the channel for discounts and product details: Consumers who prefer Live Commerce do so mainly because of the discounts offered. Another point is the possibility of obtaining product details in real time. This indicates that retailers should invest in strategies that value these aspects to attract and engage users in their live broadcasts.