International companies invest a lot of money in finding new markets to enter globally to increase their market share and double their sales. They are always working on how to market their brands to impress more customers and this applies to existing markets as well. The marketing teams of these companies are constantly researching local trends and coming up with marketing ideas to suit these trends and retain customers.
International corporations and brands understand that they may need to adjust the way they market their products in certain countries based on cultural appropriateness to increase their acceptability and success. The MENA region is important for companies looking to expand globally. However, marketers at these companies need to carefully design their marketing campaigns to tap into the Arab market and culture.
There are several factors that need to be considered when designing a marketing campaign in the MENA region.
The MENA region is considered a rich market from a marketing perspective due to its diversity, but you need to study the market very well as it is not easy. One important factor that you need to consider is that the Arab consumer is very influenced by social concerns and tends to buy products recommended by their circle of friends and family. Consumers in the MENA region are also very status-conscious and want to buy products of very good quality. Maintaining a certain social image is a major concern and affects the purchasing habits in the region. Marketers need to ensure that their marketing campaign portrays a modern, trendy and sophisticated appeal with exclusivity. Arab culture also upholds religious values. Therefore, marketing campaigns in the MENA region are not like those in the West and marketers need to keep this in mind when planning and launching their campaigns.
Major multinational organizations spend a lot of money understanding these markets to ensure they don’t miss any of the above factors. In doing so, they have managed to impress the Arab market. Here are three examples of impressive campaigns:
Here are three such examples:
Coca-Cola showed solidarity with the Muslim community by launching an ad campaign that featured a Muslim hijabi girl and her silent interaction with a passerby. In the ad, the Muslim girl is fasting and waiting for the sun to set to break her fast. A passerby buys two bottles of Coke and waits patiently with her. Together, they share the Cokes and some dates while flashing the message “What unites us is greater than what divides us.” The campaign sent a beautiful message of peace, love and friendship and addressed racism, infighting and devotion. The ad generated millions of views on YouTube and was very well received globally.
Nike did a fantastic job of creating a Pro Hijab Collection aimed at female athletes who wear hijabs. Nike featured several hijabi athletes in the “What Will They Say About Yours?” ad , including Olympic weightlifter Amna Al Haddad, Emirati figure skater Zahra Lari, Tunisian fencer Ines Boubakri, and Emirati parkour coach Amal Mourad. The campaign highlighted the intensity and passion of veiled Muslim athletes and nailed it by using prominent figures from the MENA region. The ad garnered 922 views and was shared over 5,000 times.
Nivea launched an advertising campaign to promote men’s grooming products in the MENA region and highlighted that sensitivity and machismo are not mutually exclusive. Nivea’s marketing research showed that men in the MENA region are embarrassed to use grooming products for sensitive skin, as machismo culture is quite prevalent there. The campaign was very successful and effectively engaged men in the region and the brand gained over 140,000 followers on social media. Nivea also won the Effie MENA GEMS award for the campaign.
These successful marketing campaigns in the MENA region are the result of studying, researching, and localizing this market. Localization service providers like Future Trans have helped international companies and marketing agencies localize their marketing campaigns, presentations, and documents in the MENA region to successfully reach local audiences. Future Trans has worked with clients like Uber, Gucci, Amazon, P&G, Kia, and more.
Future Trans: Enabling localized marketing campaigns that have succeeded in the MENA region
Future Trans, a leading localization services provider, has played a key role in creating and executing highly successful marketing campaigns that have made a significant impact in the MENA (Middle East and North Africa) region. Here’s how Future Trans contributed to these campaigns:
Cultural Understanding: Future Trans has a deep understanding of the diverse cultures, traditions and values of the MENA region. This knowledge has enabled them to tailor marketing messages that resonate with their target audience on a cultural level, ensuring maximum engagement and receptivity.
Language Expertise: With a vast network of skilled linguists, Future algeria phone number data Trans ensured accurate and localized translations of marketing content in multiple MENA languages, including Arabic, Farsi, Turkish, and more. This linguistic accuracy helped maintain the integrity of the brand’s message while adapting it to specific regional nuances.
Adaptation for local platforms: Future Trans recognized the importance of leveraging local platforms and channels for effective marketing outreach. They helped in adapting campaigns for popular MENA social media platforms such as Facebook, Instagram, Twitter, and regional messaging apps to maximize reach and engagement among target audiences.
Visual content localization: Future Trans excelled at localizing visual content, including images, videos and graphics, to align with MENA cultural and aesthetic norms. By ensuring that visuals resonated with target audiences, they amplified the impact and memorability of marketing campaigns.
Transcreation: Future Trans employed transcreation techniques to effectively adapt marketing slogans, taglines and creative concepts. By capturing the essence of the original message and creatively adapting it to MENA markets, they created campaigns that felt authentic, engaging and culturally relevant.
Localization of brand elements: Future Trans assisted in localizing brand names, logos and product packaging to resonate with MENA consumers. This attention to detail in localizing brand elements helped build trust, familiarity and loyalty among the target audience.
Market Research and Insights: Future Trans provided valuable market research and insights to inform strategic planning for localized marketing campaigns. By understanding consumer preferences, trends and behavior in the MENA region, they guided brands in crafting impactful messaging and identifying key touchpoints for campaign success.
Multi-Channel Campaign Execution: Future Trans facilitated the seamless execution of marketing campaigns across multiple channels including traditional media, digital platforms, influencer marketing, and more. Their expertise ensured consistent messaging, brand voice, and visual identity across all touchpoints, resulting in a cohesive and impactful brand presence.
Localization Testing and Optimization: Future Trans conducted rigorous localization testing and optimization to ensure that campaigns effectively resonated with target audiences. This involved collecting feedback, analyzing performance metrics, and making iterative improvements to increase campaign effectiveness and maximize results.
Ongoing support and collaboration: Future Trans maintained a collaborative partnership with brands throughout the campaign journey. They provided ongoing support, monitoring and evaluation to adjust strategies, address emerging market dynamics and capitalize on new opportunities, ensuring long-term campaign success in the MENA region.
Through its expertise, cultural sensitivity and tailored localization services, Future Trans has played a key role in executing localized marketing campaigns that have shaken up the MENA region, establishing brands as leaders and generating exceptional results.
If you are looking for a marketing translation company that can successfully localize your marketing campaign for any country, you can contact us.