What is nice to be able to conclude, is that 2011 was again above all a year of growth, despite the challenges and commercial focus of Google, in which the wheat was separated from the chaff. The rapid rise of mobile plays an important role in the further growth of search, and the professionalization of the market has also ensured that the majority of advertisers have again strongly invested in search as a marketing channel.
Search Engine Marketing Trends for 2012
Social is and remains hot! In the articles about the trends in search engine marketing of 2011 and 2010 I brother cell phone list already predicted that social media would play a bigger role in the search engine marketing landscape. That prediction is clearly reflected in today's practice, where social media and SEO can no longer be viewed separately.
Google has invested a significant portion of its capacity and reach in Google+, which can be seen as an ultimate attempt to finally gain a foothold in the social media landscape. The way Google does this is simple: the search giant uses its own reach on a large scale to get users and advertisers to get started with Google+. Google+ is integrated on the left and right on almost all platforms, which means that there is a good chance that users of the search engine or one of the other products will come into contact with the social network.