Know that generative translation is not perfect

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It can also improve the experience for existing customers who are not fluent in the language you typically publish in. Until recently, localizing content meant you had to be fluent in multiple languages, hire translators, or use unreliable machine translation services to translate your messages. However, generative AI tools are good at translating text, allowing more businesses, including those that can’t afford to hire language experts, to create content in multiple languages. Translated screenshot source: . Translate asia mobile number list the text into a language that you or someone on your team is familiar with so that you can read the content to check that it is correct and make necessary edits.


You can also increase transparency by clearly highlighting any AI-translated content. Additionally, consider using preference centers or groups to let people unsubscribe from your AI-translated content while remaining on your main email list. More emails will include video Content Marketing Manager predicts more emails will include video. He explains, "Adding videos to emails can increase engagement because people need to click to watch. Additionally, data shows that emails with the word 'video' in the subject line tend to have higher open rates." Chart showing the most common sources of keywords in highly open subject lines: Another simple reason why emails can include more video: As content types increase in importance on other channels, marketers will have more videos to share.