If you work in digital marketing, you undoubtedly know the importance of working on contacts and sales through email marketing. But the question is: how do you build a successful email marketing campaign? In this article, you will find the answer, with tips on content and good HTML practices.
What is email marketing?
Creating an engaged audience for a brand is not easy. However, email marketing has shown that this problem still has a solution. After all, email marketing is a way to communicate with your customers and potential customers with authority and ownership, in addition to being formal.
Small and large companies, for example, use this georgia phone number data strategy as a way to better report to their audience, regardless of the stage of the sales funnel. After all, it can offer better results for your media campaign. In addition, the low cost of producing email marketing is another factor that makes it relevant.
Therefore, the combination of using Content Marketing and a well-structured sales funnel, considering the sending of different emails for different phases of the funnel, as well as for different bases, represents a promising future. This combination can transform the relationship between customers and your brand and the results of your sales. This is because once you have access to your potential customer's email, you interact with them and the contact with them becomes increasingly direct, in other words: there is a greater chance of maintaining the relationship in the long term.
But after all, how do you build a successful email marketing campaign? Pay attention and follow the steps we share below:
1- Content : an important part of marketing emails.
Content is a very important – if not essential – part of your email marketing. That's why there's no point in creating automation flows and amazing designs and forgetting about this part. So, when you're developing email content, always try to answer these questions to make it easier to create:
What message do I want to convey?
What action do I want the customer to take after reading this email?
Would I read this email easily?
Answering these questions can be the first step to creating an impactful message and an email marketing strategy with a good click-through rate. After that, carefully choose the products or services you want to promote in that email. This will make it easier to bring the reader closer to your message and your brand.
2- Design
The visual aspect of your message is very important to retain the user's attention. Research shows that the average attention span of an adult is decreasing with each passing year. Therefore, try to use elements that refer to your brand or campaign, as well as images that relate to the subject.
For example, if in the email you intend to promote some products that will be on offer in your e-commerce , take advantage and illustrate the email with some photos of these products, or even a montage with some selected products.
You can also inspire and develop the design of your email based on your contact list that will receive it.
The important thing to remember is that someone else will read the email, and they deserve the best visual experience! You can also ab test different templates to see which one delivers the best results.