Introduce the story and history of your salon

[nusaibatara]

Even though it may not feel right, it's very important to tell your clients who you are and how you came to be – what your story is. People love stories and they're definitely interested in yours. Communicating your story should be an integral part of your marketing strategy.

Think about whether your clients know anything about the history of your salon, how you got into your profession, what successes and failures you’ve experienced – all of that is perfect content. Why? Because it helps your clients relate to you and remember you better. It’s also a way to engage them with Instagram stories and, in a way, win their hearts.

Instagram Stories are the perfect tool to create this kind of content. Remember, in Stories you are showing real and authentic life in the salon. People are curious and this kind of content is a great introduction if a potential customer is viewing you for the first time.



Show your salon space
A prospective client may have different thoughts about your salon, and before visiting you, the following questions may arise in their mind: What does the salon look like inside? Will I feel nice and comfortable there? Will it smell nice and be clean? Is there parking? What does the salon look like from the outside? Will I find it?

Use Instagram stories to answer these questions. Show the country email list interior and exterior, or any nice details you have in the salon. It is important to give the client as many answers to their questions as possible via Instagram - the less they will ask you about everything in the message and you will save time.



salon interior

You can show the interior of your salon in the form of a photo or video, as @zuzu_beautystudio did , who then saved this type of story to her own selection called “studio.” Your clients are really interested in what your space looks like, so don’t be afraid to post this type of content on Instagram.


Article summary
Instagram Stories are primarily a fun format that allows you to sell your services in a casual and friendly way. This way, you can be seen regularly in an easy and, above all, time-saving way.

Use them to authentically communicate what goes on in your salon every day. People love to get a glimpse into things they wouldn’t normally get a chance to see. They love stories, so offer them yours.

Related posts: