Thumbtack is like a helpful online matchmaker for jobs. Imagine you need someone to fix your leaky faucet. You go to Thumbtack, tell them what you need, and then Thumbtack connects you with local people who can do the job. For businesses, Thumbtack is a way to find new customers who are actively looking for services. It's a platform where service pros, like plumbers, painters, or even piano teachers, can list what they do. Then, when a customer needs that service, Thumbtack helps them find you.
It's important to know that joining Thumbtack as a professional is usually free. You don't pay to create your profile. However, you do pay to connect with potential customers. These potential customers are called "leads." Think of a lead as a chance to talk to someone who might hire you. db to data has different ways leads work. Sometimes, a customer reaches out directly to you. Other times, you might see a job post and decide to reach out to the customer. The cost of these leads can change.
The Basics of Lead Pricing
The price you pay for a lead on Thumbtack is not always the same. It can change based on many things. For example, a big job like a full house renovation might cost more for a lead than a small job like fixing a broken light switch. The type of service matters too. So does your location. If many professionals are trying to get the same job in your area, the lead might cost more. Thumbtack tries to make the lead cost match how valuable the job is. They want you to get good value for your money.
You, as the service professional, have some control over how much you pay. Thumbtack lets you set a "max lead price" for each service you offer. This is the most you are willing to pay for a single lead. For instance, if you're a painter, you can say you're willing to pay up to $20 for a painting lead. However, you often pay less than your maximum price. This flexibility helps you manage your spending.