The next principle explained was that of consistency, which is defined as being consistent with our decisions. This means that if we get a user to perform a small action with our product, they will end up doing a bigger one.
At this point Natzir also included a principle closely related to the previous one, which is the principle of reciprocity . Or what is the same: we have a tendency to give based on what we have received.
Persuasion Techniques - Natzir Turrado
EXAMPLE
The example chosen to explain both effects was that of the website Conversion Rate Experts . This brand offers advice for one hour free of charge, telling us what the actual amount would be if we had to pay it.
Using this formula, they manage to awaken in their users the effects albania telegram data consistency and reciprocity, so that many end up hiring their services.
Persuasion Technique 7: Egotism
Egotism is a very common problem on websites, which focus on selling their brand image instead of thinking about users. Natzir presented several examples and talked about the importance of giving users what they are looking for.
[Tweet «Egotism is the tendency to talk about oneself @natzir9»]
In short, we must focus on knowing what the user wants to do on our website and make it easier for them. People usually want to know what we can offer them and, precisely for this reason, we must focus our website on this type of services (discounts, offers, services, etc.).
Persuasion Technique 8: Give a reason
Natzir summed up one of the last principles presented as follows: “Every action we want our user to take must be accompanied by a reason.” And the bigger the action, the bigger the argument that leads the user to take it.
Why? Because our brain is happier when it finds a solution to a problem. If, when buying a product, we tell our user the reasons why they should buy it, we are reducing the effort their brain has to make to find those reasons.
Persuasion Techniques - Natzir Turrado
One of the experiments that reflects this principle is the Xerox machine experiment. It demonstrated that, in order to achieve a goal, it is necessary to give reasons that make sense. And, the more complex the task we want to achieve, the more important it is that the reason we give has a solid basis.
Persuasion Technique 9: Sympathy Principle
The principle of likeability implies that we preferentially buy products that we know. And a simple way to apply this principle is through our about me pages, where we post personal information that brings us closer to our users and makes us more human.
[Tweet «We don't buy things from people we don't like or who don't seem familiar to us @natzir9»]
However, these types of pages are not always useful and will depend on the brand image of the company.