Today I want to tell you how to solve one of the biggest problems that a website can have for its SEO positioning. The most famous Google algorithm changes are Panda and Penguin. If you do not comply with their rules, your website can lose practically all of your visits from Google. If you have been penalized by these two "little animals" here I explain how to solve it.
SEO Marketing Plan for furniture store
Google Search Algorithms
Before we get into the world of penalties and how to get out of them, I'm going to give you some context. The most famous algorithms are: Panda, Penguin, Colibri, Phantom and Rank Brain. The ones that penalize a website the most and that have caused a great SEO earthquake in the last 3 years are the first two. Google often changes its way of studying and evaluating websites to offer better results (and so that SEOs don't cheat).
Getting to know Google Panda
Panda first saw the light of day in February 2011 after Google observed thousands algeria telegram lead websites offering low-quality content, misleading users and content that was already on other websites for years.
Google set up this algorithm to penalize these types of websites and reward those with great original and unique content. This caused very important changes in the SERPs (search results) and even the closure of some portals.
What does Panda penalize?
External and internal duplicate content
Having poor content, less than 300 words
Getting to know Google Penguin
Penguin, launched by Google in April 2012, was created with the aim of penalising all those portals that used unethical tactics considered spam. One of the SEO tricks that we used most years ago was to buy links to our websites in order to trick Google into believing that we were highly recommended. This affects all those who obtain links in an unnatural or artificial way. Many websites suddenly saw their traffic drop considerably.
What does Penguin penalize?
Having inbound links (backlinks) from very low quality pages, such as bad directories or link farms
Having many links from the same page
Links without context from websites with different topics to yours
Over-optimizing links with exact keyword
Conversion OptimizationTypes of penalties: Manual and Algorithmic
To fully understand how we should proceed in the event of a possible penalty, we must know what types of penalties exist:
piggy_bank_minusManual penalty : Carried out by a person from Google's spam department, either because an alarm has been triggered
in the system itself, or because a third party has sent a spam report through Search Console . In these cases, you find out first-hand when a penalty has been applied to you, since a notice appears in Search Console (Webmaster tools) under "Manual actions". This specifies what type of action has been applied.