How to use digital marketing for sales and increase brand reach?

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Being present in the online world and using digital marketing for sales is essential to survive in such a competitive market!

Key takeaways from this article:
Many companies still view marketing strategies as not complementary to sales strategies, but this is a mistake. After all, digital transformation has come to unite the best of both worlds.
The Internet is already the 3rd largest vehicle in Brazil, in terms of propagation. Being in the digital environment to win new customers is, nowadays, almost an obligation.
One of the main ways to attract customers and sell more through digital marketing is to invest in content creation, whether by creating email marketing flows or posts on social media, without leaving remarketing aside.
The main digital marketing strategies for selling involve content marketing, social media , SEO, paid ads and inbound marketing,
Having a well-structured marketing and sales process is extremely important to obtain better sales results.
Digital marketing is the set of communication actions that a company can carry out over the internet to promote its products or services, strengthen its brand and expand its customer base.

At a time like the present, when reality and the virtual world are increasingly becoming confused (due to the phenomenon of mobility, digital transformation and social media), the most successful sales strategies are those that use digital marketing techniques.

The flow of information on the web reaches exponential traffic.

This means that, even with little investment, it is possible to reach your target audience at a speed and scale that is unmatched by traditional customer acquisition methods .

The internet has become the 3rd most widely-reaching vehicle in Brazil, behind only TV and very close to radio.

Being present in the digital world is, therefore, essential to survive in such a competitive market.

With this in mind, we decided to introduce you to what digital marketing for sales is and some unbeatable ways to use it and improve your results. Continue reading and learn the most used strategies to sell more online!

What is digital marketing for sales?
Digital marketing is a concept that encompasses various online activities that a company or person can perform. The goal of digital marketing for sales is to use the web to attract new customers, build authority, and develop relationships with leads . Its main strategies are Inbound Marketing and Content Marketing.

All digital marketing strategies and actions use the web as a company's advertising channel: email, social media, website, blog, landing pages, paid ads, etc.

How to use digital marketing for sales?
To use digital marketing for sales, you need to convey credibility and good positioning on search engines; discover content marketing; invest in email marketing; be active on social media; use remarketing; and invest in electronic tools for creating and controlling commercial processes.

Check out more detailed information about each tip on how to use digital marketing to sell.

Convey credibility and position yourself well in search engines
Creating relevant and consistent content is essential to engage your existing customers and attract new consumers , in addition to developing a positive perception of your brand, which will inevitably translate into improved sales results .

Specialized work with rich content is one of the most important in digital marketing, but it should turkey mobile phone numbers database preferably be carried out by companies that specialize in content.

They will know how to accurately diagnose the business' target audience and know how to attract them through digital strategies, such as SEO and sponsored links.

Read also: How to appear on Google? Learn what SEO is!

Discover content marketing
Consumers are increasingly aware of their role as protagonists in the purchasing decision-making process .

A revolution made possible by the internet and the reason why companies have been investing more and more in building a digital marketing presence for sales.

Although the importance of this work of gaining visibility through the production and dissemination of relevant content is obvious to marketing teams, it is not always so clear to the sales team .

Marketing and sales need to align this perspective.

We'll show you how content marketing , the right arm of digital marketing for sales, can help your marketing and sales teams be more successful!

Here are five reasons why your sales team should embrace content marketing .

Greater sales possibilities
Content marketing is a real weapon when it comes to attracting and captivating potential customers for a company.

This is because, when stocked with quality materials, the website and blog tend to have a good positioning in search engines such as Google, for example.

This positioning enables the organic generation (completely free and spontaneous) of new leads , which represents a real increase in sales possibilities for your team.

Less time spent on service and reduced customer acquisition cost (CAC)
Another benefit that content marketing offers the sales team is the possibility of reducing customer acquisition costs thanks to more practical and faster service.

How is this possible?

Remember that one of the main functions of content is to educate and guide potential customers through all stages of the sales funnel (attraction, conversion, lead nurturing, and purchase).

This will save the sales team the trouble of having to prove the value of the product and the company to the prospect.

In practice, the potential customer comes to the salesperson with their main doubts — about the product, service or company — already resolved.

And that is precisely why there is a reduction in the time spent on service.

One thing is certain: quality content generates leads that are more prepared to become customers .

This means a reduction in the time spent on customer service and, of course, an increase in productivity generated by digital marketing for sales.

More capable sales team
Just like with your leads, quality content teaches, evangelizes, educates and trains the sales team to speak the “company language”.

And for this to happen, the marketing and sales teams must work together .

Especially when it comes to surveying the main questions, doubts and interests of the company's audience.

Learn more: Customer Needs Assessment: The Most Important Stage of a Sale and Here's Why

Easier sales
As we said above, content marketing has the power to attract and also teach leads about all the features, functions and advantages of the products or services offered by your company.

That is why it is always considered among the digital marketing strategies for sales.

This prior contact represents a reduction in the possible objections that a customer may have, whether they are related to the company or the product or service.

For the sales team, this means more ready-to-buy prospects and easier sales!

Reduction of after-sales work
And since the relationship with the customer does not end when the purchase is completed, content marketing will benefit your sales team by also helping to reduce post -sale work .

Producing and disseminating relevant content for contacts who have already become customers is a great way to avoid potential problems after purchasing the product or service.

See more: What is Inbound Marketing and Sales and how do they scale sales?

Invest in email marketing
A well-done email marketing has high reading rates, in addition to allowing the company to create an emotional connection with its customers .

Emails should be sent monthly, weekly or biweekly to avoid damaging the company's image. They should also be light, without heavy files and with relevant content.

Don't forget to create an opt-out channel (unsubscribe link) to offer people the option to leave the list at any time.

Check it out: Take advantage of your database to send email marketing

Be active on social media
The Global Overview Report 2023 research showed that around 4.76 billion people in the world have an account on at least one social media channel.

In Brazil, there are 152.4 million active users on social media, reaching 70.6% of the population.

To get an idea of ​​the reach of these means of communication, Facebook alone has around 120 million accounts opened in Brazil .

These numbers suggest the breadth of reach of good work on social media.

Create multiple accounts on multiple channels and manage them regularly. Encourage your followers to share the content posted on your company pages.

Personalized promotions and actions are good ways to achieve this level of engagement and increase your sales in the medium term.

See also: Learn how to use LinkedIn to sell and discover a great way to reach your customers

Use remarketing
Remarketing shows that a sale is not lost on the first attempt . Use this digital marketing resource for sales and win back your future and current customers.

Understanding what remarketing is isn’t difficult.

It involves communicating, advertising or starting a new contact with a person who has shown interest in one of your offers.

It’s like a second chance to not lose a potential customer who was just a little push away from buying.

This digital marketing tactic for sales can also be used for customers who have already converted, especially for upsells and cross-sells .

Where can it be used?
Remarketing can be applied both offline and online. In the latter, it is more commonly used, especially due to the ease of tools that automate this work.

In the “physical world”, a common remarketing tactic would be for a salesperson to call a visitor who has left their contact details in their customer profile . It is important that this potential buyer has previously shown an interest in purchasing.

In the “virtual world”, remarketing actions are seen in advertisements on websites, social networks, blogs and in marketing emails.

To implement this digital marketing strategy for sales, companies use platforms specialized in automating this process.

For example: Google Adwords and Bing Ads.

Thus, consumers who visited a website or abandoned a shopping cart on an e-commerce site can be impacted again and convinced to change their minds.