Using the Same Example Given Above : “do You Want to Lose X Pounds in X Months?” in This Example, Pounds is the Quantitative Variable. You Set a Benchmark Against Which Your Audience Can Measure Their Progress (or Future Progress). Unexpected Winner Who Doesn’t Like Rooting for the Underdog? An Unexpected Winner is the Entity That Performs Best in an Experiment That Has the Opposite of the Expected Outcome. For Example, You Could Compare Two Popular Weight Loss Methods in Your Own Experiment and Publish the Unexpected Results.
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We’ve Categorized These Compelling Email Subject Line Formulas Based on the Psychological Type Behind Them. For Each Formula, We Will Provide You With Three to Four Examples Based on the Weight Loss Theme Used Above. You May Also Like: Headline Writing: Tips to Skyrocket Your Conversion Rates Great Welcome Email Examples to Inspire Your Marketing Campaigns Fear of Missing Out Compelling Email Subject Lines Fear of Missing Out Compelling Email Subject Lines Fomo. It’s All Over Instagram, but It’s Real.