It's a concept that Dario talks about in CopyMastery , his and Andrea Bottoni 's course on strategic copywriting .
People give value to things based on how they perceive them from the outside. It's an effect that Dario calls mental packaging .
During one of the monthly live tutoring sessions dedicated to students, it was Dario who pointed out to me that, naming aside, we often still referred to ourselves as just another meal prep service.
“Angy, you are a Food Delivery Startup. You don’t have to tell the public anything different.”
Due to my university background, I had never really cambodia telegram mobile phone number list thought of us in those terms, after all, it's much easier to define yourself as a startup when you're a Google in its infancy.
But the advantage of defining oneself as such also lies in exploiting the stereotypes that are created in the minds of the public.
It gave us an innovative tone and, in fact, when we explain to you how the business model works, you might also agree that there is innovation even though the service itself is very simple.
Why We Chose to Be for the Few (And Why You Should Too If You Want to Grow)
I remembered well the mantra of effective positioning : “If you are for everyone, you are for no one” .
So we started from this concept to find our Unique Value Proposition .
To start, basically, we had to figure out what niche you were targeting.
Now, this seemed like a difficult question to us, one of those that puts you at a crossroads of infinite possibilities.