Except we offer software, not orange chicken

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create a tool that solves a major pain point. For example, an SEO company might offer a free, automated SEO audit. It's low effort for them but provides users with a lot of value. Think about your target audience and their key pain points — then create a solution and give it away for free.


Build authority by offering training Webinars, live events, podcasts, and videos allow you to train people on more detailed or technical tasks. For example, a website tracking tool (like Leadfeeder might of israel mobile phone numbers database fer training on aligning sales and marketing more effectively. Aligning these two teams is a key pain point for our customers, so helping them solve this challenge is a good way to get noticed. Demand generation offer training Leadfeeder example This type of training establishes your authority and value before users ever have to make a purchase.


Offering value for free builds trust. Training doesn't have to be related to your specific product or service quite yet. (Though it can be used for demand capture as well.) Instead, focus on solving a problem your prospective customers face. If you aren't sure what topics to cover, ask them! Use a poll on X or LinkedIn to find a pain point. If a team member is knowledgeable about the topic, have them host a webinar, video, or podcast.