Highly targeted print advertising : Old-fashioned marketing isn’t dead. Print advertising can be very effective in reaching certain audiences. Create it by developing the message as you would in online content (follow the 3i rule) . Maps or travel guides can be useful, for example.
Beware of the Untested : As marketing tactics evolve, new platforms or strategies will be on everyone's lips. But don't give in to the temptation to follow them all at once, especially in an industry as shaken up as tourism at the moment. Study, verify their reliability, do zero-risk profitability tests and then act accordingly.
We said to ourselves: “Let’s get to the Canary Islands and then we’ll see what happens” .
In October 2021 we arrive in Lanzarote .
Was it worth it?
By now my husband's wait was over, but we had no intention of returning at all.
The family's needs were no longer what they were two years ago, so we got back into the game.
My husband has resumed his job commuting every belgium telegram mobile phone number list other week , moving between Lanzarote and Milan.
Our children have started attending Spanish school , entering a new social context.
I continued to create content, for others and for ourselves.
And in this new lifestyle context, between travel, life changes, sustainability and dissemination, our Instagram page , @sailing_shibumi , has exploded .
Inside I started sharing everything we were experiencing in our new life.
Telling the daily journey of an ordinary family who had a dream and went to get it.
Not a story of courage, but of sacrifice .
“Was it easy? No. Was it possible? Yes. That’s our motto.”
Today many people follow us online, curious or grateful for the inspiration we have become, against the “normal” family standard .
A confirmation was waiting for us
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