Similar to production and fulfillment issues

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Supply chain problems can tank a product launch. You may have conducted extensive market research and painstakingly engineered your product. However, if you don’t set up a viable and affordable supply chain distribution plan, your startup may be doomed as your customers face delays in receiving the products they purchased. It’s crucial to secure your supply chain. First, determine whether you’ll manufacture the product or hire a third-party manufacturer.


What raw materials will be needed? Research the best supp list of lebanon cell phone numbers liers, manufacturers (if using) and logistics companies and lock down contracts with them. Consider researching alternative vendors, so that if one of yours experiences a problem, you can shift to a new solution without impacting distribution. Ensure flexibility in your vendor contracts so you can continue to produce and supply your products to retailers and customers uninterrupted if something unexpected occurs. 5. You haven’t done a feasibility study.


While you and your team may think your product is perfect, you must run it by potential customers to get honest feedback. In the early stages of product development, ask focus group members the following: What features would they like to see in a product of this type? How do they envision using the product? How much would they be willing to pay for the product? What potential obstacles or problems would they want to avoid when using the product? (For example, a device meant to be portable should not be too heavy or bulky.