Fulfilled clickers return regularly while unfulfilled readers

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What Exactly are Clickbait Headlines? Just as an angler’s baited hook is designed to catch a fish, clickbait headlines are worded to spark the reader’s interest (and one-way interaction). This stands true whether a headline promises the ten deadliest spiders on earth or which vegetables can help you live to one hundred years of age. Photos often accompany the headlines to reinforce what the designers hope to produce: a click.


As alluded to above, the perfect clickbait headline from the 1990s was “Al Gore says he invented tunisia telegram database the Internet.” Changing his spoken words just enough created millions of clicks to see just what the VP said. The headlines drove traffic, fueled often-testy comments, and created early viewership winners on the web. The danger of using clickbait headlines is that a catchphrase filled with promise that doesn’t deliver leaves readers angry.


Leave websites frustrated and are less likely to click advertising they find on gimmicky websites. Plus, the tendency is that unhappy viewers lose interest and spend less money on products at unscrupulous sites. Increase your Ad Performance Classic Clickbait Examples That Actually Work Besides the headlines about Al Gore, the news media have found that mentioning a political need or fear in a headline produces clicks.