This is very important because if the customer is satisfied and involved

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The chances are higher that they will be loyal, have a positive perception of the brand, and still speak well of it. Longevity in the market Companies that follow the path of experience can remain, besides being solid, totally relevant for longer. For it to happen, the proposed experiences must always follow the trends of the time, also opening space for innovation.


Thus, the brands remain timeless and long-lived. Amid its competitiveness, the market requires united states of america telegram number list companies to know how to drive brands relevant to the public. How does Brand Experience Work in Practice? Great companies have applied brand experience in their performance so effectively that it’s not always possible to identify the strategies behind each action and detail. This makes these brands so relevant and makes them have so much recognition within their markets.


It’s essential to divide them into two categories to analyze concrete examples of applying brand experience: physical and digital. Physical We have already talked about sensory experiences, which are the most traditional and applied in retail, but a valuable example is the events that brands organize. An interesting case of success is Rock in Rio, a music festival that takes place every two years in Rio de Janeiro, Brazil.