Faced with the psychological and health effects of addiction to technological devices, many users are changing their relationship with them. These changes in the way they use digital platforms impact sales strategies. At Posicionamiento Web Salamanca we tell you what the implications of digital detoxification for marketing are . Keep reading to find out more.
What is digital detox?
It is defined as the break or pause that is taken when disconnecting from the phone, computer, tablet and social networks. In other words, refraining from using technological devices that are connected to the Internet. The length of the disconnection will depend on each person. This concept, which is not new, is gaining more and more followers every day.
The goal is to reduce the stress caused by being aware of information, messages, emails, etc. Invest more time in activities such as walking, strolling, or playing sports. Reconnect with your surroundings and with yourself. Enjoy other things that don't involve sharing a video on Facebook or a photo on Instagram.
The so-called Digital Detox focuses more on social interaction and connecting china telegram lead what surrounds you. The detachment from technology also seeks to reduce anxiety, improve sleep and productivity.
Apart from reducing the negative effects that the light from these devices has on our vision and cardiac cycle, achieving a balance allows us to make better decisions. The important thing is to use technology in moderation and responsibly so that it does not take over your life.
It is recommended that you start by removing or silencing notifications, setting schedules for using technology, putting your phone away when you are going to eat and deleting apps that you do not use, among other measures.
Trend-adapted marketing
Some establishments have introduced promotions such as giving a gift if the consumer is not in contact with their smartphone. In other words, they are aiming to encourage interpersonal communication.
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One of the most famous Digital Detox strategies is that of a beer brand that created a device called a cell phone jammer. This blocks the signal of mobile phones within a radius of one and a half meters. The idea was to make consumers understand that they do not need the device to share a beer and a moment with friends.
Marketing implications of digital detox
Given the change in users' use of digital platforms, your brand should be concerned about digital detox. Knowing the implications that this phenomenon has on our business is vital to knowing how to deal with this new situation.
Understanding the trend is one way to know how a brand can thrive in the era of Digital Detox . That is why many companies are promoting this methodology. They encourage customers to disconnect and try to find satisfaction in the offline world.
But in the face of this shift in habits and usage decisions, brands may suffer a major impact. This behavior will lead to changes in marketing strategy, as is already being seen.
Online marketing campaign experts are on alert because these campaigns are based on attracting attention through digital channels. If users reduce the time they spend using their devices, they close the windows to connect with them. This means a loss of money invested in these channels.
Companies have not stopped trying to find a balance between online and offline, responding strongly by changing their offerings. An example of this is Nokia, which launched cell phones with minimal functionality.
Facebook, Instagram and YouTube have also implemented tools for users to control the time they spend on the app. There are even apps for digital detox.