As people began to transform the way they searched

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Hashtags worked similarly to links: clicking on a hashtag would take you to similar content that was also using that tag — like a keyword — to identify the created content. While Instagram also functioned with a hashtag system for most of its lifespan, at the end of 2020, Instagram unrolled its newest function: search by interest. This completely changed the game, as users no longer needed to search for a specific hashtag key phrase to find what they were looking for.


Companies needed to adapt their Instagram SEO to be found not just for specific keywords, but for uae telegram number list interests and industries as well. While it may seem like a lot, there are plenty of benefits to this new feature if you can adapt your SEO correctly: More audiences are able to find your content without needing to know the specific hashtags your company uses.


The products and services you promote can be found quicker. Your posts can be found by more than just your followers. You can spend more time on the content you create and less time researching the perfect hashtags to promote your content. Your competitive research can be much more extensive. You can start to build a community around your industry and brand name. 7 Instagram SEO Tactics Now that you understand the value of investing in your Instagram SEO strategy, let’s dive into the tactics that are going to help you be found and become successful.