They even have elements in the footer that link to pages

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On their website that include diversity, inclusion, leadership, and overall impact. Just by taking a peek at their online presence, you can easily tell that they are not only committed to being the best at what they do, but they also have bigger picture views. Johnson Controls We wanted to include Johnson Controls on our list of B2B companies with strong branding because they produce a tangible product.


Plus, they are one of the largest corporations in the USA, proving that even the big guys need tunisia telegram number list a strong marketing strategy to survive. As a leading provider of HVAC equipment and fire suppression systems, they really don’t need branding to sell their product. They just do it based on the needs of the industry. However, their website sets that factor aside and shows who they are as a company — not just what they sell.


There are sections that include the industries they service, insights into their organization, and details about their commitment to sustainability. New Generation Construction (NGC) This B2B brand example shows that you don’t have to be a huge Fortune 500 company to have a strong brand. Nebraska’s New Generation Construction (NGC) only works with other companies or industrial clients. Their website clearly conveys this, which is an important aspect of B2B brand recognition.