Podcast Pros Take a look at the breakdown of pros of podcasts

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Factoring in your business needs and targeted audience for the best effect. 1. Reach younger audiences Research estimates now show that younger audiences are listening to podcasts. Almost 50% of those aged 12 to 34 listen to podcasts in any given month. If your business needs to reach Millennials or Gen Z, podcasts may be your go-to marketing tool going forward.


Some studies are beginning to show that younger audiences lose patience with reading long-form content buy vietnam telegram database such as that in articles and blogs and prefer to listen in instead. 2. Increase opportunities to reach a captive audience and multi-taskers Podcasts are available to captive audiences, such as those driving or sitting in traffic, doing household chores, or even working out at the gym. Listeners may also don headphones or earbuds at night to listen in on before falling asleep.


Let’s face it; we currently live in a world where multi-tasking is common. And with the availability of podcasts, we can get more done in less time. For example, listeners can learn something new or important while also working out their bodies to stay healthy and strong. Unlike blogs where you need a mobile or computer screen to read them, customers can listen to podcasts anywhere, and this provides a way for you to reach them regardless of where they are.