Australian Privacy Act revisions

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At the same time third-party cookies are being phased out, proposed revisions to Australia’s Privacy Act could add a requirement for explicit user consent for data collection.

The emphasis on explicit consent transfers power to users, enabling them to decide who accesses their information and for what purposes. This shift in the data landscape is substantial, yet it does not spell disaster for marketers. Rather, it accentuates the need for transparency and communication with audiences, setting up a value exchange and clarifying why their data is needed and how it will be utilised for their benefit.

“Privacy is not an option, and it shouldn’t be the price we accept for just getting on the internet.” – technologist Gary Kovacs

In the realm of retargeting ads, reliance on first-party data becomes list of colombia cell phone numbers paramount. Marketers will need to focus on pay-per-click, search engine optimisation, content marketing, and other inbound tactics to attract organic traffic and collect this data independently, ensuring compliance with the new Privacy Act regulations.

Having a robust first-party data strategy is key.

Is a customer data platform (CDP) necessary?
As we navigate these changes, the question of investing in a CDP often arises.

CDPs consolidate first-party data from various sources into unified customer profiles, facilitating powerful, personalised advertising.

A CDP amalgamates customer data, aiding in understanding and interpreting customer behaviour. In an era where first-party data is crucial, a CDP could prove to be a valuable asset.