The Minto Pyramid in Business Written Communication

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We learn to write easily and clearly
Written communication is one of the main ways of business communication. Often, written texts are long and confusing, which means they are difficult to understand. If you want to be understood, use the Minto Pyramid to create texts. This is a business communication standard named after its author, Barbara Minto. She discovered that text is easily perceived only if it is structured according to the pyramid principle, with the main idea at the top and arguments and explanations at the base.

A text written according to the pyramid principle contains three mandatory parts: introduction, main statement and supporting arguments. Note that our short introduction is written according to the Minto pyramid principle. Let's take a closer look at the essence of this approach and how to apply it to write a clear and concise text.

Write an introductory part.

Briefly describe the context. The description should argentina phone number lead contain theses that everyone agrees with.
In the first sentence we have just outlined this thesis. Indeed, writing letters, reports, articles, cover notes, speeches constitute a significant part of daily work duties. With the spread of the remote work format, written communication has become the main channel of communication.

Identify the problem. Describe the difficulties and obstacles that people face when they act in the given context.
How often have you come across texts in which everything is clear after the first reading? Hardly. Usually you have to wade through dozens of pages, highlighting theses, looking for arguments, untangling tangles of subordinate clauses. Yes, this is a problem: written texts are often long and confusing, difficult to understand.

Formulate a question. Or make the question arise in the reader's mind.
Do you want to be understood? Do you want every written communication to achieve its intended purpose? Of course you do! How do you do it?

Present the solution – the key idea that contains the answer to the question formulated in the introduction. This is the main statement that you will argue. By immediately outlining the way to solve the problem, you give your interlocutor a map with a clearly laid out route. Then, by presenting the arguments, you confidently lead him along the route, not letting him go astray. If you begin by presenting the arguments without explaining in advance why they are interconnected, there is a high probability that your interlocutor will come to different conclusions or will not read the text to the end at all, confused by the explanations.