The company leverages a robust logistics network

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It offers different pricing tiers for its services, targeting different customer segments. For instance, Amazon Prime offers multiple subscription options, catering to customer preferences based on the frequency of usage. Amazon also employs a freemium pricing strategy for several of its products and services. By offering a baseline service for free, they entice customers to upgrade to paid versions. The AWS free tier is a prime example. Lastly, Amazon utilizes a pay-as-you-go pricing strategy for its cloud services, AWS.


Rather than requiring an upfront payment or subscription, customers are hospitals email list charged for the actual usage of the service. This allows businesses to have flexibility and scalability for their computing needs. Place Amazon’s distribution channels include its online platform, physical stores like Amazon Go, and partnerships with third-party sellers. Amazon’s official e-commerce platforms, websites, and apps serve as the primary distribution channels for its products. Customers can access Amazon’s wide range of offerings from anywhere in the world through its user-friendly websites or mobile apps.


including fulfillment centers and last-mile delivery services, to ensure fast and reliable shipping. Also, with its physical stores like Amazon Go and Whole Foods Market, Amazon has brick-and-mortar stores in its distribution channels. This allows customers to physically visit their supermarkets and experience the convenience of shopping at both traditional retail stores and online. Amazon’s strategic use of various distribution channels allows it to reach a wide audience and provide a seamless shopping experience, regardless of the customer’s location.