Building Your Startup: Dos and Don’ts

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A start-up or "young shoot" is not a structure like the others. It is in principle temporary and set up with a view to experimentation and exploration. The goal of such an entity is to allow its creator to find a concept that is as unique as it is innovative, capable of bringing the greatest possible value to consumers.

A start-up is not a company in the strict sense, with an already cfo email list established business model and organization and which operates in a clearly identified market. On the other hand, it aims to be innovative and its growth potential is great since its creator wants to offer a unique offer. If you want to create one but you don't know where to start, we reveal here what to do and what not to do to make your project a success.


One of the most common mistakes that new entrepreneurs make when they want to set up a start-up is to allocate a large part of their financial resources to starting their entity. These include the costs related to creation as well as expenses for equipment, software, marketing, communication, recruitment, etc. However, these costs can quickly eat into their budget and reduce their ability to invest in the development of their concept. They can also make them dependent on external sources of financing, such as banks and investors, who may require guarantees or counterparts.