How is your conversion rate?

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If you want to improve your conversion rate , start by taking a holistic look at how well your ads and offers match your keywords and audience. Are you providing a compelling answer to their question or a clear solution to their problem ? If you’re confident in your offer or product, focus on optimizing your landing page. Is it easy for visitors to take the next step? Are you asking them to fill out too many form fields or does your site perform poorly on mobile ? Test your landing page layout, copy, CTAs , and other elements. Here are some of the key ways to impact your conversion rate.

Average Cost Per Lead for mint database Search Advertising by Industry
Cost per lead (also known as cost per action, cost per conversion , and cost per acquisition) is calculated by dividing the total cost of the campaign by the total number of conversions.


CPL is generally a more nuanced metric than CPC, and while a low cost per lead is certainly desirable, industries with high customer value can afford to spend more per lead. The industries with the highest cost per lead are Attorneys & Legal Services and Careers, both just over $80. Furniture, Finance & Insurance, and Business Services aren’t far behind, at around $75. The industries with the lowest lead acquisition costs (under $18) are Animals & Pets and Automotive Repair, Service, & Parts. Careers & Employment saw the largest change in cost per lead year-over-year, increasing 52% from $54 to $81. This makes sense, as it’s one of the industries with the largest click-through rate increase (10%). Higher click-through rates can lead to lower conversion rates , which increases the cost per lead. Labor shortages may also play a role. It’s also worth noting that the beauty and personal care industry saw a 22% drop in cost per lead, from $51 to $40.