Choose a font that matches your products

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Use buttons and graphics as CTAs instead of text links (this will help you convert readers faster).

Keep some white space around your CTA to make it stand out.

And while we’re talking about CTAs, one last tip is to focus on the benefit that comes from completing the task. For example, CTAs like “Sign up for free to access XYZ” will show the switzerland whatsapp value that comes from completing a task, versus using a generic CTA like “Sign up!”

Another tip is to choose a font that matches your brand personality and the look of your products.

Nick Kolendar , an expert in the field of customer psychology and marketing principles, argues that the brain activates visual cues when looking at fonts. Here’s a great example:


Font design - Choose a font that goes with your product
Source: LinkedIn

The example above shows that an ad with a thin font works best if you are selling a thin phone. Likewise, if you are selling a sleek phone, fonts that give the impression of being sleek increase conversions.

Other experts also suggest considering readability and web-safe fonts when choosing a font. For example, Arial, Times New Roman, Veranda, Georgia, etc. are all classified as web-safe fonts because they spell out words clearly and do not blend into each other.