Analyze competitor content using search volume data

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Search volume can also help you analyze your competitors' content strategies. You can identify the topics and formats that are attracting the most search interest on their site.

Let's look at a 3-step process to evaluate competitor content using search volume data:

Step 1: Map your competitors’ content to their high-volume targeted keywords.
Use an SEO tool to see which ecuador whatsapp competitor pages rank for their main keywords based on search volume.


High volume keywords
This reveals their most important content for traffic. Focus your analysis on these pages to evaluate their approach to keyword-focused content.

You may notice competitors devoting significant resources to optimizing a handful of pillar pages for key topics. Or they may take a long-tail approach with thousands of posts targeting long-tail niche keywords.

In this case, it’s both, although this competitor has almost 40% of the traffic on one page, so let’s see what they’re doing right.

Step 2: Evaluate the quality of the content and keyword optimization techniques used.
Next, analyze the high-value page you identified in step 1.