Instagram Shopping is the tool developed by Meta that helps brands sell their items, because it allows them to tag products and add buttons that support sales generation, both in the feed and in the stories of this social network.
It is important to clarify that as of August 10, 2023, this tool is only available in certain countries. In the American continent, it is available for the United States, Canada, Brazil, and Mexico.
In this post we tell you more about this tool phone database for selling products and we share with you the key actions that will allow you to continue promoting your brand throughout the digital world.
Instagram Shopping: What it is and what it's for
Instagram Shopping is the feature that allows you to sell products by including tags with names and prices in your posts , both in your feed and in your stories.
With this tool you can display your brand's products in the form of an online catalogue . Users come into contact with these products within Instagram and complete the purchase in the online store.
The purpose of an Instagram store is to maximize the visibility your business gets on the social network to drive qualified traffic to your store and make sales. As you can see, it is essential to have your own e-commerce page.
This leads us to highlight the importance of having an omnichannel vision for your business , that is, a strategy that allows you to be present for consumers on multiple channels, such as your online store, WhatsApp or marketplaces.
Example of what Instagram Shopping looks like.
How does Instagram Shopping work?
Instagram Shop allows you to tag items not only in feed photos and stories, but also in your reels!
This way, your potential customers can quickly find out the price of your products and, if they are interested, they only have to click on the product and they will be redirected to the online store to complete the purchase. Yes, it's that easy!
It's up to you to choose the best e-commerce platform to create an amazing sales website that shows off your brand identity and automates the management of payments and shipments. And if you're also looking for excellent support, the decision has been made: use Tiendanube and professionalize your business.