« The metaverse is the next step in technological evolution .» This is how Riccardo Scotti di Uccio, Marketing Leader & Emerging Platforms at Meta , began his talk yesterday in the afternoon session of the first of the Inspirational'22 conferences organised by IAB Spain.
As he explained, technology s," an introduction that has allowed him to delve into the depths of the metaverse , the star launch that Meta announced months ago.
This virtual universe will allow users to enjoy countless and “enriching” experiences by interacting with our bodies, with our senses, with special sounds. “And all to create stronger connections with others,” said Scotti di Uccio.
Beyond being a space in which to communicate in a new way with our peers, iceland number data the metaverse will offer new ways of learning : for example, students of medicine or geography will be able to do virtual internships or test their knowledge in this environment. The metaverse will also revolutionize the shopping experience because "there will be many more opportunities."
The professional field will also benefit. "You will be able to work anywhere in the world while being connected as if you were in the same room as your colleagues," explained the expert at the online conference.
Ricardo Scotti di Uccio insisted that the metaverse is a project that will only be successful through collaboration. “ We are not going to build the metaverse alone. This is not just about one organization, but it will be a collaborative environment,” he said.
Meta 's role is to " accelerate development by investing in the technologies to make the metaverse real" with the help of Microsoft, its main partner, and making Horizont Worlds (a virtual world in which one can interact with other users) accessible on all types of devices.
“Today, everything revolves around co-creation. Future experiences are not going to be created by a single entity ,” he reiterated.
On the other hand, he said that storytelling is evolving, citing the example of new experiences in museums, which will allow, among other things, "to jump into the paintings." "These are