Hot leads are ready to buy right now and contact the company to clarify the details of purchasing a product or service. Based on their interest in purchasing, leads can be targeted – ready to interact with the seller, or non-targeted – not planning to purchase a product or service (for example, if the application was sent by mistake). What is a lead? Important: there is a similar concept in content marketing, but it means a short text at the beginning of a publication that motivates people to read the material.
The article you are reading now began with brazil whatsapp phone number a lead. Lead generation is the process of attracting leads, i.e. collecting audience contacts. The lead generation funnel consists of three levels, as shown in the diagram below. To provide your business with a stable flow of incoming requests, you need to guide clients through the main stages of lead generation. Stage Example 1. the channels they use. Your potential customers are subscribed to certain channels in Telegram.
You launched targeting to these channels via Telegram Ads. In the ad, you offer to go to your website to get acquainted with the product. 2. Potential clients saw the ad, became interested and performed the target action. Users liked the offer and followed the link. 3. The user leaves their contact information and becomes a lead. The audience filled out the form, indicating their contact information, and submitted the application. The sales department then works with the lead, and the request can be converted into a client.