In the energy and utilities sector,

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Big data analytics will continue to shape and define business propositions . And to an even greater extent.

Data relating to consumer preferences on prices , quantity and type of indonesia whatsapp resource energy consumed will be increasingly used by companies both to define interaction models with different user segments and to promptly resolve critical issues . Thanks to the data collected on different touchpoints, companies will be able, for example, to provide technicians working in the field with all the relevant and updated information useful for solving problems previously raised by that particular customer;
Through advanced analysis of geolocation data, companies can formulate more accurate weather forecasts and thus prevent possible service interruptions. In the event of critical situations, they are also able to arrange for automatic sending of notification messages, to warn customers of potential inconveniences;
Big data analytics helps utilities improve customer segmentation and develop products and services that better adapt to the preferences of increasingly precisely qualified targets . For example, an offer that excludes paper and limits its communications to digital messages (emails, mini sites, apps, interactive videos, etc.) can cost much less than more traditional contracts that also include printed material. This type of offer could represent a plus for those users who in the past have shown particular sensitivity to the issue of dematerialization.
In general, the more data flows into a company’s technology infrastructure, the more value will be generated, benefiting all stakeholders . Without detailed information about the current state of the grid and the flow of energy in the system, utilities are unable to decide how to evaluate the effects of previous actions and which levers to pull to improve the results obtained. In short, they cannot optimize what they do not measure.

As the frequency and quality of data increase, the possibilities for process optimization increase and consequently the value produced also grows. The data we have referred to so far can come both from the channels managed by companies and from the contact points set up to guide the customer along the marketing funnel and – and this is the very important technological trend we will talk about later – from the ecosystem called “smart grid” which also includes smart meters . First, however, let's focus on 5G, the technology that in the energy and public services sector creates the structural conditions for the acceleration of many technological trends.