We want the web to be open and available to everyone , with quality content. Furthermore, for companies that want to grow, advertising is necessary, but we know that users are increasingly aware of privacy. In Germany, for example, searches for privacy have increased by 15%.
We know that bad privacy experiences can cause harm to brands. That is to turkey number data say, it is a serious issue. But we also know that a good privacy experience encourages users to return to that brand . In this context, it is very important that the industry moves towards a new world where advertising is based on privacy and security.
Matt Brittin: We’ve spent the last 2 years talking to advertisers , regulators and government agencies about this transformation, and what we’ve heard is, “We want to go down this path, but we need more time .”
Now, millions of users and hundreds of brands are trying out these new technologies and seeing if they work. We will remove cookies from Chrome by the end of 2024. Right now, we are testing and refining these tools and in the second half of 2023 we will have APIs that will allow everyone to try these tools.
Hanne Tuomisto-Inch: One of the things we heard from advertisers and also from the media was: “When are the solutions going to be launched?” And that will be in the second half of next year . In this time frame, we will test the solutions and collaboration will be essential. But they need to acquire the knowledge, which is why the date was postponed, to allow for proper adaptation.