The Challenges of Personalized Reports in GA4

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Integration Limitations - Advertisers use many tools to manage their campaigns, and having a set of useful connectors can be a lifesaver. GA4 has native connectors with Google products, such as BigQuery export or Looker Studio integration for data visualization . However, there are currently very few third-party integrations available for GA4. This can limit the functionality of the platform.

Missing or changed metrics - Some familiar UA metrics and reports are not available in GA4. For example, bounce rate was missing for a while. It is back, but the concept of bounce poland whatsapp rate has been completely changed. Today, GA4 bounce rate is the inverse of the percentage of engaged sessions. To be considered engaged, a user must stay on the website for more than 10 seconds, trigger a conversion, or view more than 2 pages. The same goes for historical data: GA4 has limitations in displaying historical campaign data, which impacts long-term analysis and identifying trends.

Remember that GA4 has challenges that make it harder to create custom reports, but it also offers many new features and capabilities. That's why it's time to start customizing your PPC reports in GA4.

Creating reports for PPC campaigns can be a complex process that requires attention to detail. To create custom reports in GA4, you need to select the necessary metrics and dimensions, filter the data, and choose an appropriate visualization technique.