Some experts distinguish between e-mail marketing, mailing and spam. As for the first two, the fundamental difference is related to the quality of the information sent through each e-mail.
While for some there is no such difference, others establish that e-mail marketing campaigns are those that send relevant and quality content to users in their target audience, as opposed to mailing campaigns, where quantity is the main factor.
Both terms are usually used to refer to email campaigns that must always contain quality information, since this will determine whether users continue receiving the emails.
As long as the information you send is phone data valuable, your subscribers are less likely to mark your emails as spam or phishing .
Normally, mailing should not be considered spam , since the person who receives a mailing campaign at some point voluntarily gave their data to a brand, thereby authorizing the sending of information.
In theory, spam is all the unwanted emails that users receive by surprise , using their personal data without their authorization.
However, some people, sometimes due to the quality of the emails or the lack of interest they generate, may end up marking mailing campaigns as spam .
This is particularly important when dealing with large databases, as the more people mark these emails as spam , the more it will affect the sender's sending reputation.
A negative result in this metric causes ISPs ( Internet Service Providers ) to identify your emails as “junk” and not deliver them back to the recipients’ inbox.
There are many factors that influence the delivery of these mass emails. In addition to the personal preferences of the recipients of the emails, other factors that influence the results of a mailing campaign are:
The reputation of the links you insert in your emails: links to low-reputation websites can cause delivery penalties.
Content reputation : Content commonly referred to as spam will always have a lower reputation.
Database quality: Emails with many recipients from incorrect accounts have a lower reputation. An example of this are spamtraps , email addresses created by ISPs solely to detect spam senders .
Domain reputation – related to submission history.
SPF record configuration : The SPF ( Sender Policy Framework ) protocol is a type of permission that is configured from the domain's DNS to authorize the sending of these mass emails.
IP reputation of the sending IP: varies depending on the email marketing tool or service used.