Hosting service provider SiteGround has conducted a study on user preferences regarding channels used to communicate with clients and the interest of professionals in different marketing strategies. The study – carried out through a survey of more than 14,000 clients – reveals that, during 2021, the number of marketing agencies and SMEs that opted for newsletters to communicate with their clients decreased by more than 10 percentage points compared to 2020.
The pandemic has been a turning point in the way we interact . The Internet jordan number data has become the main means of communication for both companies and individuals, however, according to the SiteGround survey, the channels and preferences of organizations have also changed .
newsletter format . 52.58 % of marketing agencies used this tool last year, while more than 63% used it in 2020. As an alternative, and despite the fact that Facebook has been losing ground to Instagram and Twitter, the number of marketing agencies that used Zuckerberg's social network last year experienced an increase of more than 5 percentage points compared to 2020.
On the other hand, companies and independent professionals who are experts in web development and design have reduced their activity on the three social networks par excellence (Facebook, Instagram and Twitter) over the last year. In this way, they have opted for newsletters as a means of communication with their clients: almost 60% of freelance web developers and designers have used this channel in 2021.