Gamification, content marketing,

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Interactive videos . In recent years, some particularly innovative companies have chosen to use video automation tools to speed up and make the production process more efficient. The most advanced video automation platforms allow you to create interactive videos , which tend to be more engaging and multifaceted and prove extremely effective in building a relationship with customers, both acquired and potential.

Video automation . Traditionally, creating effective videos requires argentina whatsapp resource time, specific skills, specialized professionals and substantial budgets. The production process can be complex and, if you do not have full mastery of all the factors in play, lead to disappointing results. Among other things, costs also increase as a result of the technical changes that must be made to adapt the video to different channels. Video automation, the automation of routine processes for creating videos, represents the answer to a need for greater speed and simplification that does not sacrifice the quality of the visual storytelling. At the same time, it allows the user to participate first-hand in the production process by providing automatic ways of building the different sequences.

video marketing and omnichannel: the trends for digital marketing of the future
The demand for interactivity , together with that for greater personalization , will gain even more strength in 2023. The consumer is also increasingly accustomed to omnichannel: he wants to be recognized every time he comes into contact with the brand and now takes it for granted that he can interact in a fluid and frictionless way. He expects to proceed in his journey without interruption between the various channels, digital and offline, and positively perceives the transitions that occur in hybrid contexts (for example: purchasing online but in store).

From the growing investment in content marketing and video marketing to the pursuit of new generations in the digital worlds where, in an unspecified future, they will probably spend part of their virtual life, all the digital marketing trends we have talked about aim at the creation of increasingly interactive, personalized and omnichannel experiences .

As we wrote at the beginning of this article: technology is indispensable but does not exhaust the creative power of digital marketing. It is true, however, that each of the trends we have described could not exist without advanced systems for managing data relating to users and customers. The digital tools available today allow teams to dig deep into the company's information baggage to identify preferences, needs, consumer behaviors, and perhaps latent problems that characterize the profile of each user-consumer

The balance that digital marketing will try to find once again, as every year, will never be definitive, but will have to be continually negotiated along the path of purchase and consumption. It will be a state of apparent calm, the result of the balance between technology that allows for process optimization and the human quality of the experience.