Videos are becoming an integral part of most brands’ marketing strategies . We expect to see a huge increase in video usage in 2018. This trend has become evident in the last few years – have you noticed that big companies like Entrepreneur, Inc, Forbes, etc. are using videos in almost all of their posts? Many more brands are embracing the video marketing path. And it’s not just about product description videos. Video will become a major channel for both content marketing and advertising. To get started, you can use tools like Lumen5 to create simple videos like this one that you can use for both branding and traffic generation .
Amazon's Entry into Digital Advertising
Jeff Bezos’s net worth was huge news last year, but Amazon is set to see much more explosive growth in the coming years as the company pushes through its plan to build one of the denmark number data most powerful display advertising networks in the world. Take a look at Amazon’s product lineup: From Twitch TV, Audible, Prime, Kindle, Amazon Home Services, Alexa , Prime day (more on why that’s a product line later), and the Dash button to the Echo. Getting the idea? These aren’t just products. They’re marketing channels and advertising platforms . They’ve already started running ads on Echo and Alexa, and the Dash button is a great example of their plans to expand into the advertising space. Wondering how to get involved? Start by creating your own set of Skills for your brand. What’s an Alexa Skill? A Skill is simply content you can sell across voice search devices like Alexa and Echo. Amazon allows brands to create engaging Skills and reach customers across millions of Alexa-enabled devices with a set of Amazon Skills.