Customer Engagement Process Manager

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You never want people to feel this way, which is why consistent branding, including your voice, is so important. Below, you can see Starbucks nailing the branding in their holiday email: Image Source C – Content Calendar You will 100% want to develop a content calendar for your holiday marketing strategy. It’s a good idea to include the times and dates of email campaigns, blog posts, social media content, live streams, and any other content you’re planning for the month. Planning ahead is vital for keeping track of important dates so you are not rushing at the very last minute. It will also help you cross-promote your campaigns.


This means you’ll know when to send what—be it holiday deals, gift saudi arabia whatsapp resource guides, or even reminders. D – Design Your holiday email should be simple, easy to understand, and engaging. The best way to capture this is through your design. A cluttered, hard-to-read email will drive people away, while a warm, welcoming holiday message will have the ultimate effect. We suggest selecting colors and icons fitting for the season, like snowflakes or warm colors. You’ll also want to include black space between messages and images so readers have time to process what you’re trying to say. E – Automated Emails As you may know, automation can perform repetitive tasks on a set schedule and send timely, relevant messages depending on customer actions.


With this in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for welcome emails, cart abandonment reminders, Black Friday emails, or even a thank-you email after making a purchase to keep things running smoothly. Automation takes a once-tedious step out of your holiday email campaigns, which means you have more time to focus on results and making sure everything is running smoothly. F – Frequency Sending emails at the right frequency is very important for getting people to engage with your brand. Too many emails can overwhelm subscribers and encourage them to hit “unsubscribe.” On the other hand, not sending enough can cause them to forget about your brand before they’ve ever made a purchase.