SEO Managers guide for Baidu Search Engine Optimization 2024

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Everything SEO Managers must handle for Baidu Marketing in 2024
First of all, let’s remind the basics figures about Baidu. In China, over 900 million people use Internet. They generally use Chinese search engines, such as Haoso.com, Sogou.com, .. But among them all, it’s Baidu which is the most popular one.

Baidu has over 69% of China’s search market since 10 years, it also has 800 million monthly baidu users. Finally, this search engine makes nearly all of it’s revenue from operations in China. So Baidu is really a Must in China. Therefore, as a SEO Manager in China, you cannot avoid Baidu.


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Get your Baidu Account for SEM ads
Basically, you can’t do SEM on Baidu if you don’t have an account cyprus telegram number there. Having a Baidu account will allow you to do every single step we will talk about in the following paragraphs. It will help you to improve your SEM on Baidu.

In order to do so, you must click on this link and fill out the blanks correctly. You can either sign up with a phone number or via e-mail. The following screenshot indicates you what you should land on when clicking on the link right above.

Once you’ve received Baidu’s confirmation email, you’re done. You will be able to activate your account.
Of course, you mustn’t, in any way, translate your on-page content thanks to Google Translator. You must be sure that your content is original and unique. You must also be careful that it has as few spelling mistakes as possible. Otherwise, people visiting your website will not trust what your write.

You must also be sure of updating your information. Baidu will always favor a website updating its content to another which would not. Thus, when a new information has emerged about something you wrote in your articles, do not hesitate to update your information by posting a new article about this information. Baidu’s robots will focus on your quality content and then you will benefit from a higher ranking.