1. For anyone who is not familiar with this new area of digital
In the end, marketing automation is all those actions aimed at qualifying and enriching the interactions that occur throughout our sales system, which runs from the generation of a lead to customer loyalty, taking into account the conversion of the customer into an ambassador of our own brand. This, in other words, is the famous "customer journey" that I like to contextualize, and I explain bulgaria number data myself with an example: In the education sector, one of our clients recently asked me why I was interested in the organization that had his department. This client had previously clarified to me that it was one of his internal departments that directly contacted future students. I explained to him that it was essential to know the tasks, specialization and size of the department, in order to understand which solution would best adapt to his needs, Beatriz tells us.
Not all problems can be solved in the same way, even if they seem the same . Not all onboarding processes can be built in the same way, because many external agents depend on which process will be best suited to your company's strategic objective: an insurance company will need to integrate with a physical letter creation system, while a car company will need to be able to resend the onboarding after a certain period of time, if the customer purchases a new vehicle.
Not only do we need to correctly define the situation we are considering, but we may also need input from other areas. According to the latest Salesforce report (State of Marketing, 2021), one of the main challenges for companies in the future is to have a correct integration of their data through the tools.