Amazon has managed to take first place as the brand with the highest digital advertising investment in January, with 6.42%. It has achieved a gold medal that was snatched from it in December by El Corte Inglés, a company that, on this occasion, has dropped positions. In second place is Vodafone with 1.80%, while third is SEAT , thanks to its 1.77%.
The top five advertisers that have invested the most in online advertising are completed croatia number data by Maestralia (1.56%) and Cupra (1.42%). They are then followed by: El Corte Inglés (1.39%), Shopify.com (1.19%), Peugeot (1.18%), Securitas Direct (1.16%) and Renfe (1.14%).
more than others in the digital section, YouTube is at the top, with 20.49%. In fact, it continues to lead this ranking, since it has not been beaten in recent months.
Next, we find El País , with 6.54%, followed by Marca with 5.58%. Next are: AS (4.28%), El Mundo (3.82%), La Vanguardia (3%), ABC (2.89%), Habitaclia (2.73%), El Confidencial (2.09%) and Antena 3 (2.07%).
All of this data is part of the latest report from Arce Media-Auditsa , which reviews digital advertising investment in January. It has analyzed a total of 32,241 creatives from 7,958 different brands.
The sector that has the most success in this ranking is Distribution and Catering , with 6,176 creative works from 1,512 brands. Public and Private Services is in second place , thanks to its 4,341 works from 1,453 advertisers. Culture, Education and Media takes the baton in third place, with 4,352 pieces from 1,101 companies.
It is worth noting that the Automotive sector continues the list, although in this case there are 1,847 creatives compared to the lowest number of brands, 198. Telecommunications and Internet would have 3,745 with 655.
Finance and Insurance (1,589 creatives from 225 brands), Transport, Travel and Tourism (1,529 of 429), Construction (1,728 of 520), Food (593 of 215) and Sports and Leisure (1,082 of 292) round out the ranking.