It is no secret, on the other hand, that retailers are among the companies that pollute the most across the globe. The fashion industry alone is responsible for generating 8% of greenhouse gases worldwide. And it does not seem that the metaverse will remedy the pollution generated by brands in the retail universe. The “cloud computing” that makes the metaverse possible will unfortunately not translate into less pollution. It is estimated, for example, that if 30% of “gamers” moved to cloud platforms in 2030, the carbon emissions resulting from the electricity needed to make this process a reality would take a 30% leap. The move from the already battered planet Earth to the metaverse could finally put the final nail in the coffin of what has been the home of humanity for hundreds of thousands of years (even if the metaverse reduces the purchase of physical clothing and accessories and travel from home to work and vice versa).
questions that need to be slovenia number data addressed urgently.
Another question looms over the metaverse and the ever-popular virtual fashion . What will the rise to the top of virtual fashion mean for the tens of millions of people who make a living (often barely) by making physical garments? Or does anyone think that all these workers will suddenly mutate into digital fashion designers?
The metaverse places both society and brands at a critical crossroads . In financial terms, this concept may be a true paradise, but it is important to keep in mind the social and environmental costs that the metaverse will bring (and what can be done to mitigate those costs).
Brands will play an extraordinarily important role in financing the metaverse. And it is precisely this very important role that gives them power , power to put all their efforts into making the metaverse a safe and sustainable place. In the construction of the metaverse, which is already in its infancy, social and environmental responsibility must be a key pillar. Otherwise, the edifice of the metaverse could collapse and perhaps drag all of humanity with it, concludes Stephens.