On the other hand, and as I mentioned before, advertisers who belong to the B2C sector are the most predisposed to use this type of technology. It is also worth noting, as Martínez Amo acknowledges, that those clients who do not focus only on the final part of the funnel have better results . “When you want to go further and qualify your clients to generate interest and make your brand known, it means that you want to be top of mind. Those are the best clients for programmatic advertising, because this technology has many formats and many ways to segment and measure your strategy,” shares the founder of ONiAd.
model, Martínez Amo explains that some latvia number data sectors that are part of Google or Facebook have difficulties when it comes to investing in advertising because their content may be considered inappropriate by the technology giants. “ Multinationals like Google and Facebook need to cover their backs and create a common dynamic for all countries, instead of regulation by country. For this reason, some advertisers see their shared campaigns without success,” he explains.
This is where ONiAd comes into play, as the tool allows you to reach inventories that are not present on Google or Facebook. In this way, the advertiser can impact from different formats, such as radio, connected television, DOOH or social networks. " The great challenge is always that each country or area has a different culture . We target companies, agencies and learn how to relate to them within the market," adds Martínez Amo.
Therefore, and in conclusion, we can say that ONiAd's commitment is global and they are focused on fulfilling the mission of bringing programmatic advertising as a technology to any marketing specialist . To do this, as Martínez Amo advises, we will have to forget about the end of the conversion funnel and focus on each and every one of its parts. And to achieve this, ONiAd has proposed to launch more technology, new functionalities and an expansion abroad for 2022.
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