Doing all of this manually requires a

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Then, you can proceed through the steps of the purchasing process to select potential customers with high probabilities, and use SFA to promote sales, which will make your sales activities more efficient. Cases become easier to manage because they are visualized, and sharing information across the team prevents them from becoming dependent on individual people, which also leads to leveling out customer responses. Another key point is that you can continue sales activities to customers without interruption, even if people are transferred or leave the company.

Furthermore, for customers who have already made a purchase, using CRM to provide support and assistance with high customer satisfaction can be expected to extend contract periods and purchase frequency. It is said that it costs five ecuador phone data times as much to acquire a new customer as it does to retain an existing one, so retaining existing customers is also an essential measure to stabilize business management.

considerable amount of effort, and companies may fall behind their competitors. In today's world, where most customer purchasing behavior is via the Internet, the ability to collect digital data and use tools such as SFA to efficiently analyze and utilize the data can make the difference between success and failure for a company.



Which to implement: SFA, MA, or CRM? Points to consider when you're unsure


We have introduced the functions and roles of SFA, MA, and CRM, but which one should we introduce to our company? Some of you may be undecided.

When deciding which tool to introduce, do you want to automate marketing, streamline sales, or maintain customer relationships? The first thing to do is to clarify your purpose. If you