Baskin-Robbins’ font in their new logo closely resembles the commercial font known as Variex Regular. With its distinctive zig-zag letters, this typeface exudes a sense of playfulness and joy, aligning perfectly with the brand’s commitment to delivering a delightful ice cream experience.
Colors
Color plays a pivotal role in Baskin-Robbins’ brand identity, with pink being an enduring and essential component since the inception of their logo history in 1953.
The incorporation of blue in 1991 marked a significant evolution, and the cambodia telegram logo showcases a refined palette featuring slightly different shades of these iconic colors. The harmonious blend of pink and blue reflects the brand’s history and innovation, evoking a sense of joy and nostalgia while maintaining a modern and inviting appeal.
If you want to use the right colors for your brand just like Baskin Robbins did, check out our color psychology blog to learn more!
Shape
The choice of a circular shape in Baskin-Robbins’ logo is a strategic embodiment of the psychology of shapes in branding. The circle, as a timeless and universally appealing form, represents unity, harmony, and inclusivity, mirroring the brand’s mission to provide a diverse range of flavors for everyone.
This shape is not only visually pleasing but also symbolizes the notion of completeness and endless possibilities, a perfect match for a brand known for its ever-expanding flavor selection.
Baskin-Robbins’ font in their new logo closely
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