A man and a woman use their laptop to create direct marketing strategies.
Direct marketing is a form of one-to-one and two-way communication with your customers that allows you to build loyalty among those who already trust you and attract new consumers.
Before, it was catalogues, then phone calls, then mail order and even meetings with clients. Now it's social media, online marketing, banners , discount coupons and more!
Direct marketing is not new in the costa rica phone data history of marketing, but today it offers new tools to attract and retain your customers.
The new communication channels provided by technology have brought new opportunities to contact and improve the shopping experience from start to finish. Together with direct marketing, they provide the possibility of maintaining the “human” aspect and making these communications a one-on-one conversation.
In this article, we will explore what direct marketing is all about, its functions, channels and characteristics. In addition, we invite you to discover how to improve your strategies and some tools that will help you implement it successfully in your online store.