Why do some domain names fetch such high prices?

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blished on 02.02.2022 by DomainFactory

(Update) Good, memorable domain names are only available in limited quantities. This means that they are in even greater demand. Buyers then invest six-figure sums to get the coveted Internet addresses. Some domain names even change hands malta phone data for millions. The market is currently still dominated by the classic domain endings such as .com or .de. But the new top-level domains (ngTLD) are catching up.
Short domain names have two key advantages: They are easy to remember and quick to type. The owners of the corresponding domain can therefore use them optimally for their branding strategy or to distinguish themselves as an expert. For example, when users see the URL healthcare.com, they expect to find the most important information on the subject of health insurance on the website. It is therefore no wonder that some domain names are so popular and trigger real price wars. The aforementioned web address healthcare.com achieved sales revenue of around 8.2 million US dollars in July 2019.

Internet addresses with .com currently still dominate the market, but new generic top-level domains such as .online or .club are rising ever higher in the rankings.

Illustration - Infographic Most Expensive Domains

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Selected top domains
Below we present you a selection of the most valuable domains with new domain endings of the last few years.

online.casino

This internet address changed hands for 510,000 US dollars in June 2018. Today, users can find a comparison portal for online casinos there, which claims to be the largest database for digital casinos on the Internet.

vacation.rentals


The new owners paid $500,300 for the URL. The platform allows homeowners and property managers to advertise accommodation for short-term rentals - similar to AirBnB.

home.loans

This URL cost $500,000 and was sold in January 2018. The site now houses an information portal on residential real estate financing.

shop.app


This domain was sold to a new owner in March 2020 for $200,000. The website presents information about the Shop app, which is part of the Shopify company. With the app, users can pay for their purchases, centrally manage all orders from different stores and online shops, and receive personal recommendations.

my.life

The app MyLife offers mindfulness exercises so that people can relax and unwind from everyday stress. In March 2020, the company paid a whopping $175,000 for the website of the same name.

live.chat

This internet address was no bargain either. It fetched a price of 125,000 US dollars in February 2020. Behind the domain name is now the product of the same name, LiveChat, a chat software for websites and mobile devices.

coffee.club