MarTech Stack: 3 concepts when importing multiple marketing tools

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"More tools, fewer strategies" is generally considered the biggest MarTech challenge today. Most brand companies of a certain size will not only use a single marketing technology tool. When more than one tool is used, the problem of "combination and matching" between tools will arise. This article aims to explore what three principles should be paid attention to when using multiple marketing technology (MarTech) tools to maximize the benefits of the MarTech Stack (marketing technology combination).

Table of contents

Introduction to MarTech Stack
Isn’t more MarTech better? 3 signs you may be “buying too much”
3 correct concepts to create an efficient MarTech Stack
Start building the MarTech Stack that best suits you
Introduction to MarTech Stack
Marketing technology (MarTech) tools broadly refer to all digital tools that can assist marketing strategy and execution. As MarTech flourishes and blooms, more and more companies do not choose to develop mexico whatsapp phone number MarTech tools on their own, but directly purchase and import software from MarTech development companies to optimize the marketing effectiveness of their own brands.

Most MarTech tools are "point solutions" that solve specific problems in marketing. However, most companies want to solve more than just one marketing problem. Instead, they need to use multiple tools at the same time to comprehensively improve the efficiency and effectiveness of marketing through digital means.

In practice, many companies will start looking for solutions from the most urgent pain points, first purchase one MarTech tool to test the effect, and then gradually introduce more other tools. This phenomenon of stacking different tools to create a "marketing technology portfolio" is called MarTech Stack.

This article is to discuss common mistakes in the process of stacking MarTech, and what concepts and strategies should be adopted to create a better and less burdensome MarTech Stack.